Jill partnered with Target for an exclusive “fashion experiment.” Armed with a month’s worth of clothes and accessories from Target’s Merona line, Target Facebook fans (4.5 million +) created outfits for various events on her calendar. The project was advertised on sites such as Oprah.com, In Style, People, and Real Simple and was hailed as a revolutionary use of social media.
Plum Organics found that “61% of Millennial moms feel intense pressure to keep up with the digital “Joneses” by posting images of their perfect, but contrived and fake, life.” Jill was a natural fit for their #ParentingUnfiltered movement, which strived to help parents celebrate the less than perfect moments in life.
Motherhood isn’t perfect, and mornings sure as hell aren’t either. Quaker partnered with Jill to debut their Perfect Portions oatmeal and were the exclusive sponsor of the Motherhood Comes Naturally book tour.
Toys ”R” Us
Toys ”R” Us generously partnered with Jill’s non-profit, Scary Mommy Nation, to provide over $40,000 in gift cards for families in need.
Ouidad, Jill’s beloved haircare line, has been a long-time supporter of Jill and Scary Mommy. The brand hosted a nation wide contest to find The Curliest Scary Mommies and brought the winners to New York City for a weekend full of spa treatments, activities and an evening celebrating the launch of Confessions of a Scary Mommy.